This is an incredibly inspiring video that has different interpretations and different meanings to each person who watches this video. It's a Nike Ad... and you really have to check it out for yourself, because explanations just don't do this video justice.
Lebron James - Nike Commercial - Rise
Nike outdid itself with this one. Lebron James has been the subject of ridicule for longer than most will remember. Back when he was still on Cleveland, people wanted him to be the winner. They wanted championships but he couldn't deliver. Now, in Miami, people call him the traitor, they want him to fail because he left Cleveland. After all he did for the Cavaliers and their organization, the fans still treat him like dirt, and they expect him to be a certain way, act a certain way, play a certain way; but that doesn't always happen. So, Nike teamed up with Lebron to create this new video, depicting the different things that people want Lebron to do. Not just the fans, but also players, friends, children, coaches, and analysts.
The use of sound effects, along with colourful overtures during each scene, creates an almost comical atmosphere to the video. However, with Lebron speaking throughout, the message is still very clear. Lebron is confused about what everyone wants him to do, and what everyone wants him to be. So, by the end of this commercial, when the Nike logo and slogan shows, "Just do it.", it seems to me that Lebron wants to just be Lebron for once. He wants to win and succeed and do well wherever he goes, and this video is a perfect representation of the stress he goes through on a daily basis.
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