Sunday, October 10, 2010

Human Chain - Nike

Check out this motivational video by Nike, called the Human Chain. It's all about determination, and the drive to persevere and continue fighting even when things get tough. In this video, representatives from almost all major sports are shown performing a move typical to their sport (a basketball player dunking, or a football player running). The editing is done in such a way as to make it appear that the athlete has clones that are following the exact movements of the athlete. Not just one or two clones though, there are at least 10 or more clones for each person shown in the video. How they managed to capture and edit the video in such a way as to show all the clones of the athlete in a moving, changing environment is beyond me, but all the effort certainly paid off to create an emotionally and aesthetically pleasing video, with music that suits it perfectly. The video leaves you with a feeling of newfound strength and pride, as it asks you "When you're knocked down, are you going to get back up? Are you going to finish?"

No comments:

Post a Comment