Apparently, as human beings, we ALL are! According to this article, we are all attracted to colours in specific ways that are dependent on our location, surroundings, and even lifestyle. However, the general rule for colours, and what each represents is as follows:
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
Don't think that wearing red will suddenly make you seem like a strong, dangerous, sex-god/goddess or anything though... all of the above colours have the effects to some degree, but usually it is sub-conscious, and we don't even realize the effects these colours are having on us. For example, have you ever noticed that most fast food restaurants feature a lot of red, orange, and general bright, vivid colours? It's because they want their consumer base to come in, eat quickly, and get out. Cool, right? Also, library's will often feature substantial amounts of browns, pastelles, blues, and greys. Why? Those are all calming, non-intrusive colours, which provide an ideal environment for comfortable reading and studying. Using these rules, a web designer could make his website more attractive for his ideal clientele, and the result could be increased site traffic.
In other words... sometimes it pays to match.
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